At first we wanted to produce a music video to a song from the 'Metal' Genre. After researching some of the existing techniques and narrative for current 'Metal' videos we decided that it was outside our budget, and experience, to produce one. For example, 'Indestructible' by Disturbed uses many props and locations that would just cost too much.
So we decided to choose a "softer" genre but didn't know quite where to start. We finally started looking at classic rock and pop artists such as Steve Winwood, Eric Clapton through to bands like Skid Row, Metallica and Nirvana.
We settled on Nirvana and set about finding the right song.
Friday, 30 September 2011
Music Video Genres
Music videos are usually split in to 3 genres:
Performance: Footage of the band or artist playing/singing sometimes in front of an audience.
Narrative: The video will have clearly defined characters and a story to follow, sometimes linked to the lyrics of the song.
Experimental: These video usually don't have a meaning behind them and sometimes use animation or symbolism.
Performance: Footage of the band or artist playing/singing sometimes in front of an audience.
Narrative: The video will have clearly defined characters and a story to follow, sometimes linked to the lyrics of the song.
Experimental: These video usually don't have a meaning behind them and sometimes use animation or symbolism.
Wednesday, 28 September 2011
Media Theories - Uses and Gratifications
Uses and Gratifications Theory is an approach to understanding why people actively seek out specific media outlets and content for gratification purposes. The theory discusses how users proactively search for media that will not only meet a given need but enhance knowledge, social interactions and diversion .
It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information sources for viewers' gratification.
It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information sources for viewers' gratification.
Media Theories - Reception Theory
Extending the concept of an active audience still further, in the 1980s and 1990s a lot of work was done on the way individuals received and interpreted a text, and how their individual circumstances (gender, class, age, ethnicity) affected their reading.
This work was based on Stuart Hall's encoding/decoding model of the relationship between text and audience - the text is encoded by the producer, and decoded by the reader, and there may be major differences between two different readings of the same code. However, by using recognised codes and conventions, and by drawing upon audience expectations relating to aspects such as genre and use of stars, the producers can position the audience and thus create a certain amount of agreement on what the code means. This is known as a preferred reading.
This work was based on Stuart Hall's encoding/decoding model of the relationship between text and audience - the text is encoded by the producer, and decoded by the reader, and there may be major differences between two different readings of the same code. However, by using recognised codes and conventions, and by drawing upon audience expectations relating to aspects such as genre and use of stars, the producers can position the audience and thus create a certain amount of agreement on what the code means. This is known as a preferred reading.
Media Theories - Hypodermic needle theory
The "Magic Bullet" or "Hypodermic Needle Theory" of direct influence effects was not as widely accepted by scholars as many books on mass communication indicate. The magic bullet theory was not based on empirical findings from research but rather on assumptions of the time about human nature. People were assumed to be "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along" (Lowery & De Fleur, 1995, p. 400). The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head" (Berger 1995). Similarly, the "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience (Croteau, Hoynes 1997). This passive audience is immediately affected by these messages. The public essentially cannot escape from the media's influence, and is therefore considered a "sitting duck" (Croteau, Hoynes 1997). Both models suggest that the public is vulnerable to the messages shot at them because of the limited communication tools and the studies of the media's effects on the masses at the time (Davis, Baron 1981).
Media Theories - 2 step flow
The two-step flow of communication hypothesis was first introduced by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet in The People's Choice, a 1944 study focused on the process of decision-making during a Presidential election campaign. These researchers expected to find empirical support for the direct influence of media messages on voting intentions. They were surprised to discover, however, that informal, personal contacts were mentioned far more frequently than exposure to radio or newspaper as sources of influence on voting behavior. Armed with this data, Katz and Lazarsfeld developed the two-step flow theory of mass communication.
Tuesday, 27 September 2011
Planning Golden Earring - Radar Love
We are planning to use 3 cameras to film close up shots of the drum kit on thursday.
2 cameras to film the base guitar from a N,E,S,W view with the base at the center.
2 cameras to film the guitarist playing and singing with a high angle shot on the guitar and a close up of the side of the vocalists face singing in to the microphone.
2 cameras to film the base guitar from a N,E,S,W view with the base at the center.
2 cameras to film the guitarist playing and singing with a high angle shot on the guitar and a close up of the side of the vocalists face singing in to the microphone.
Friday, 23 September 2011
Storyboarding Golden Earring - Radar Love
As part of research we are making a 30 second music video for the song "Radar love" by Golden Earring.
We are in the initial stage of storyboarding at the moment.
We are in the initial stage of storyboarding at the moment.
Golden Earring - Radar Love
We are planning to practise our filming and editing of a music video by producing a 30 second clip of the song Radar Love by Golden Earring.
Friday, 16 September 2011
Introduction
Welcome, I'm Graham and this is my A2 media studies blog where I shall be posting about, you guessed it, media studies work.
This year I will be producing a Music Video as part of my coursework.
This year I will be producing a Music Video as part of my coursework.
U2 Performance
The things I noticed about this performance were that the camera is almost never static.
At first each band member is introduced as their part is the predominant instrument in the mix. Afterwards, the crowd is introduced and Bono starts singing as it cuts to him. All this is done to grab and keep the audiences interest as they can't get the 'live' feel. At some points the camera work is done to contrast the size of the band members against the enormity of the crowd.
This shot frames the bassist, Bono and the crowd amazingly well. Bono is in mid shot with a close up of the top end of the base fret to show the fret work. The flags in the crowd are highly visible and being waved by the excited crowd.
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